It is widely believed that Comcast is forging Internet packets posing as a legitimate Bittorrent client in order to shut down and censor Bittorrent traffic. Those who have hitherto investigated the issue are extremely upset and are currently examining what steps can be taken to combat the censorship, whether through software updates or through possible legal efforts. For more information on these and related matters, see Network Neutrality.
Search Engine Optimization and Search Engine Marketing are two very different practices. However, they can be extremely beneficial to each other when used in conjunction. So what makes SEO and SEM so different - and how can they help each other?
Search Engine Optimization, or SEO, is the practice of changing ("optimizing") the source code and content of a webpage in such a way as to positively influence the page's ranking in the major search engines, given a set of search parameters. This is accomplished through a series of alterations, mainly to the keyword content of a page, in the hopes of attaining the most relevant result for a foreseen set of search terms. An example search phrase would be "Boston homes for sale." For this example, a website owner would generally attempt to increase the keyword relevance of his website for the search terms "Boston" and "homes for sale" in hopes of gaining the highest possible ranking for these particular search terms. A commonly used name for this type of search engine placement is "Organic" SEO, as the website is allowed to naturally rise or fall with the relevance of its content relative to that of other websites.
Search Engine Marketing, or SEM, as opposed to SEO, focuses on the paid exposure of a website to its foreseen target audience. Some techniques of SEM include PPC (Pay Per Click) campaigns, for which an advertiser pays only when a visitor clicks on her ad, or Paid Inclusion campaigns, for which an advertiser pays to be included in the results of a particular search.
Both of these techniques involve targeted advertising, a method by which an advertiser can narrow the breadth of search engine users in hopes of catching the eye of a "qualified" visitor. A "qualified" visitor is one who is theoretically most likely to be interested in a particular product or service. By definition, SEM includes aspects of SEO, in that keyword strings are optimized in the hopes of attracting the attention of more qualified visitors to the subject advertisement.
When both SEO and SEM are used as techniques of search engine placement, a given website is theoretically more likely to attract qualified visitors, thus maximizing the conversion rate. Provided that either individual campaign is given the proper attention and focus, conversion rates will rise accordingly, as will the success of the campaign.
Hyperlinks can be an effective way to increase your keyword content while strengthening the PageRank of your affiliates, which can greatly benefit you. However, overuse of hyperlinks can classify your website as spam in popular search engines. This is because of a relatively old exploit known as "link farming." Entire websites exist solely for the purpose of linking to other websites, thus increasing their popularity, and transitively their PageRank. Search engines have wised up to this process, and are flagging these websites to the depths of the SEO abyss. You can avoid spam classification by keeping your hyperlink count under approximately 100 per page.
To those of you visiting in response to our recent online advertisements, we would like to extend an invitation to view our Services page, where you can view a detailed outline of our offered services. If you require a service which is not listed, please feel free to contact us with a detailed description concerning your project, by completing and submitting the form located on our Contact page.
While we make every effort to respond to each message within the working day, please allow approximately 48 hours for a response. If you require an urgent answer, please indicate so in the body of your message and we will do our best to ensure an expedient reply.
While the structure of a website may not initially concern the typical visitor, what lies beneath the face of a webpage is extremely important concerning its compatibility across web browsers and operating systems.
As most computer users know, there are many web browsers available for just as many operating systems. What most computer users don't realize is that many of these web browsers format web pages differently. That is, each browser interprets the HTML code of a website into visual, tangible output differently from the rest. This can pose a problem for web designers during the process of developing a website. While the elements of a given website may appear correctly in one browser, it can look jumbled - even unusuable - in another.
Thus enter current standards in web design. An organization known as W3C (World Wide Web Consortium) has outlined specific guidelines for the construction of webpages, or more specifically, the syntax of the code itself that makes up a webpage. Such specifications help enforce a standard definition of how the structure of a webpage should be interpreted by web browsers. Provided that modern web browsers comply with these standards, a website can be optimized to display correctly in the majority of web browsers simply by conforming to the methods W3C has outlined.
It is of the utmost importance that web designers comply with current standards. Optimizing a website can not only ensure that a website is displayed accurately across multiple browsers and platforms, it can help to lower the cost for a website owner by reducing the amount of code in a webpage, thus saving bandwidth. Please make sure that when you buy or develop a website it is in compliance with these standards.
We have taken the time to optimize and validate our website, a practice that we hold in high regard. To test the validity of our website's source code, simply click the link we've provided at the bottom of the page, marked "Validate."